Tokyo Screening

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PSST!3 will screen in Japan at the Apple Store in Tokyo Ginza on the 8th August 2009
14:00-15:30 (Tokyo time)
1:00-2:30 (NY time)

Big thanks to Takeo Hatai for organizing this event!

Upcoming Screenings

See No Evil – August 6th at Bodhi Gallery London

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Simon Robson will present his work and speak about his new project, Coalition of the Willing. 7PM on August 6th at Bodhi Gallery. More details here.

3 Easy Steps to Reduce Your Carbon Footprint

Three easy steps to reduce your carbon footprint: Graham Hill delivers a simple, straightforward, and, yes, achievable path to cutting our impact in half. He also reveals the number of showers equivalent to a pound of beef.

From Graham Hill of Treehugger via the Gel Conference.

Style Is Not To Be Trusted


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STYLE IS NOT TO BE TRUSTED.
I think this idea first occurred to me when I was looking at a marvellous etching of a bull by Picasso. It was an illustration for a story by Balzac called The Hidden Masterpiece. I am sure that you all know it. It is a bull that is expressed in 12 different styles going from very naturalistic version of a bull to an absolutely reductive single line abstraction and everything else along the way. What is clear just from looking at this single print is that style is irrelevant. In every one of these cases, from extreme abstraction to acute naturalism they are extraordinary regardless of the style. It’s absurd to be loyal to a style. It does not deserve your loyalty. I must say that for old design professionals it is a problem because the field is driven by economic consideration more than anything else. Style change is usually linked to economic factors, as all of you know who have read Marx. Also fatigue occurs when people see too much of the same thing too often. So every ten years or so there is a stylistic shift and things are made to look different. Typefaces go in and out of style and the visual system shifts a little bit. If you are around for a long time as a designer, you have an essential problem of what to do. I mean, after all, you have developed a vocabulary, a form that is your own. It is one of the ways that you distinguish yourself from your peers, and establish your identity in the field. How you maintain your own belief system and preferences becomes a real balancing act. The question of whether you pursue change or whether you maintain your own distinct form becomes difficult. We have all seen the work of illustrious practitioners that suddenly look old-fashioned or, more precisely, belonging to another moment in time. And there are sad stories such as the one about Cassandre, arguably the greatest graphic designer of the twentieth century, who couldn’t make a living at the end of his life and committed suicide.
But the point is that anybody who is in this for the long haul has to decide how to respond to change in the zeitgeist. What is it that people now expect that they formerly didn’t want? And how to respond to that desire in a way that doesn’t change your sense of integrity and purpose.

- Milton Glaser

via YWFT

U2 – I’ll Go Crazy If I Don’t Go Crazy Tonight

U2 – I’ll Go Crazy If I Don’t Go Crazy Tonight from David OReilly on Vimeo.

PSST’er David OReilly directed a new animated video for U2. Amazing. Love the story and animation.

Muwiklup 01

Muwiklup 01 from mate on Vimeo.

PSST! 1+2 alumni Mate Steinforth has a new project called Muwiklup. Their mission statement:

Muwiklup is to discuss concepts on Friday, Shoort on Saturday, Edit on Sunday and leave the weekend with a finished clip.

Whatever is not done on Sunday night can not be included in the release. Even if the Clip is unfinished or unperfect, it has to be released at the end of the weekend. The idea behind muwiklup is all about embracing the process and not be afraid of errors. Failure is your friend! Muwiklup is the time to let go of learned patterns and explore new things.

Muwiklup is based on a rotation of jobtitles. One time you’re the director, next time you’re the grip. It’s all about learning new things for everyone involved.

Awesome initiative. Looking forward to more of these!

Let It Be

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PSST’er Rex Crowle reimagines the Beatles’ Let It Be album cover for Beck’s in his signature illo style. Velly nice! Read more about it on his blog and Beck’s flickr page for the project.

Creativity Is A Craft, Not A Talent

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Right on, Komboh. Business cards that double as a manifesto. via the everlovely Grainedit.

Expensive Gifts

Alissa Quart on Free Culture, Shepard Fairey, etc.

Could requisite attribution be part of the solution? Attribution might be—here’s a wonderfully icky word—monetizable for individuals, especially the growing number of freelancers producing original content, and thus it is significant.

Junichi Oguro

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Apologies to Junichi Oguro, whose name and link I’ve had spelled wrong on the PSST! site since March …
He did the music for Alter Ego, Takeo Hatai’s piece in PSST!3 and makes Electronic Music with his own project Grok and Sound Design for picture. Check out his site here.